We can't all have perfect Instagram timelines using the perfect blend of brand colors and Adobe lightroom presets on every picture. That's okay.

If you're managing your digital marketing presence yourself, it's important to realize that being perfect in your brand presentation is NOT the goal. Being cohesive is the goal. 

Think of your marketing channels like many rivers crashing over a cliff into a beautiful waterfall of content. . .together.

We should always keep our larger brand in mind when creating and posting content. Let's talk about a few of the benefits of cohesive content. 

Brand Recognition

Just as we create visual aspects of our brand in the hopes that our audience will begin to recognize our brand, the same must be valid for our content. 

For example, if you post a quote image to your Instagram timeline and immediately reflect your brand's voice and mission, your audience can view it anywhere and know it's you.

You achieve this by having a solid handle on how your brand communicates and creating varying degrees of that communication across your marketing platforms. 

Audience Connection

You will find that your content is cohesive and recognizable that your audience feels increasingly comfortable interacting with your brand. 

Over time, they will comment, like, and share more simply because they identify with your content in multiple spaces. 

You achieve this by having strong calls-to-actions that encourage your audience to participate in the conversation or take action together as a community. 

Blueprint for Collaboration

A great benefit to cohesive content is that collaboration partners can easily decide if working with you or your brand makes sense. 

Some partners may even find that your audiences overlap because of certain marketing similarities. 

Conversely, if you are looking for collaboration partners, using their content cohesiveness and brand presentation is a great way to vet your potential reach. 

Cohesive content is truly key to solidifying your brand. Cohesive content happens when you have a great plan, create relevant and robust content, and get ahead of the game by utilizing scheduling. 

Join us for our upcoming workshops in the "I'll Do It Myself Series"! The next sessions up are all about content planning, creation, and scheduling!

OCTOBER WORKSHOP | NOVEMBER WORKSHOP | DECEMBER WORKSHOP | MULTI-WORKSHOP DEALS!